No, it’s not only about pretty

(You knew that.)


  • A brand that’s unique, striking and unforgettable.
  • Design that makes prospects CRAVE your product.
  • Layout technique that draws them irresistibly through your messaging until they’re sold.

There’s a magic in perfect-fit typography, color and layout. It evokes mood, inspires trust and drives action.

You get that magic when you work with us.

Esti Meisels

Founder and Head Spade at Code & Spade

With a BA in Marketing and Design, and a background in design theory, I combine creativity + strategy + knowledge to deliver design that’s disruptive and effective – every time.

Achieve excellence and beat your goals with my Talent team, a network of hand-picked specialists I use for copy, coding, printing and more to execute your design swiftly, cost-effectively and perfectly.

How the magic happens

Science + art = design that WORKS

Research & Discovery

I dig deep into your niche, target audience and competitors, then share several on-brand design concepts for you to choose from to get a sense of your style.

Strategic Design

I take the data and put brilliance, imagination and sheer grit to work. Fonts, colors, images and layout all meld together in breathtaking, strategic symmetry.


Testing & Tweaking

You give your input, and I tweak, polish and perfect – until you and I both know for sure: we’ve nailed this.


Take pride in high-impact design that resonates with you AND your customers.

More loyalty. More growth. More revenue.

“Every time Esti sent me a first draft, I was just … wow. I’m used to working through 3 or 4 design concepts until we finally get the look that works. With Esti, it felt like genius came effortlessly.”

Devorah Hager

Sapphire Copy

“Esty is growing her business by leaps and bounds… and for good reason. Her critique, attention to detail, and clear professional style make her highly recommended.

Rachel Fried

Swingit Playsets