When marketing clients request minor design revisions on digital marketing projects, it can lead to time-consuming back-and-forth communication with designers.
Banner UI was developed to address this. It empowers designers to save their projects, styles, and elements so end-users like healthcare marketers can make content updates without compromising the original design. By streamlining the revision process and giving marketers autonomy, Banner UI enhances efficiency and reduces reliance on designers for minor edits, improving overall productivity for healthcare marketing companies.
The challenge: to create an intuitive interface that will make it easy for users to find, create, and update content.
Healthcare marketers and designers who will benefit from a collaborative platform that streamlines content management and design revisions.
Sarah is a 32-year-old marketing manager working for a medium-sized healthcare marketing company. She has over six years of experience in the industry and is responsible for overseeing various digital marketing campaigns for healthcare clients.
.Sarah starts her day with team meetings to discuss ongoing marketing campaigns, review design progress, and allocate tasks to her team members and designers. They go through feedback from clients and make necessary adjustments to the marketing collateral.
.Throughout the day, Sarah uses the Banner UI tool to make content updates on various digital marketing projects. She edits text, images, and links to ensure that campaign materials align with clients' requirements and adhere to branding guidelines. The tool's version control feature helps her track changes and maintain consistency across design iterations.
.Sarah spends a portion of her day communicating with clients, providing updates on campaign progress, and sharing design previews through the Banner UI platform. The real-time preview feature allows her to show clients how their updated marketing materials will look before final approval, ensuring clear communication and addressing any concerns promptly.
1. Time constraints: Tight deadlines for campaign launches and frequent content updates can lead to pressure and stress, affecting her team's productivity and creativity.
2. Design revisions: It’s challenging to efficiently manage design revisions and ensure that her team implements feedback accurately, leading to potential delays and iterations.
3. Communication bottlenecks: Miscommunication between her team and designers can cause misunderstandings, resulting in design inconsistencies and rework, impacting deadlines and client satisfaction.
Creatopy is a design collaboration platform that facilitates seamless content management and revision processes, aiming to empower designers and marketers with efficient tools for creating and updating digital marketing assets.
Figma is a cloud-based design and prototyping tool that allows real-time collaboration, enabling designers to create, share, and iterate on designs seamlessly.
Print UI is an innovative design tool built by Banner UI tailored for healthcare marketing companies, providing a collaborative platform where designers can lock specific design elements, empowering marketers to independently make content updates and streamline the design revision process for digital marketing projects.